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Your Best Life Starts Today
Episodes
Thursday Mar 28, 2019
Thursday Mar 28, 2019
MARKETING TO THE AFFLUENT - Strategies That Work
About the Author:
Ted Cantu is a sales and marketing coach and works in 60+ industries. He is a former art director in advertising and has worked with giants such as Young and Rubicam, Foote Cone and Belding, and BBDO..... and quite frankly a whole lot more......
Thursday Mar 28, 2019
Thursday Mar 28, 2019
Online Marketing Cheat Sheets Are Here and Permission Based Marketing Review
About the Author:
Ted Cantu is a sales and marketing coach and works in 60+ industries. He is a former art director in advertising and has worked with giants such as Young and Rubicam, Foote Cone and Belding, and BBDO..... and quite frankly a whole lot more......
Wednesday Mar 27, 2019
Wednesday Mar 27, 2019
Inside Youtube and Why You Need It For Business
You need Youtube to advertise on and build your brand. This is essential for you for growth. We look into the more fascinating ways that Youtube.com can help you grow your brand and bring you more clients and customers.
About the Author:
Ted Cantu is a sales and marketing coach and works in 60+ industries. He is a former art director in advertising and has worked with giants such as Young and Rubicam, Foote Cone and Belding, and BBDO..... and quite frankly a whole lot more......
Tuesday Mar 26, 2019
Tuesday Mar 26, 2019
Mastering the Google 3 Pack Maps Program and Using Youtube To The Fullest
Hey thats a lot of value for FREE... DON'T YOU THINK? We pack a lot of value into this podcast just for you. Make sure you are taking advantage of the latest search tools on Google with the maps program and then making sure you pop up in the top 3 on local searches. That is the hard part. This is very easy to screw up and it can cost you thousands of dollars if you blow it.
We also show you how to beef up your video channels using other peoples content. This is a way to get your youtube channels strong and get more audience members. We also take you into a little known area of Youtube and show you where you can even download special effects for your videos with user free content.
About the Author:
Ted Cantu is a sales and marketing coach and works in 60+ industries. He is a former art director in advertising and has worked with giants such as Young and Rubicam, Foote Cone and Belding, and BBDO..... and quite frankly a whole lot more......
Tuesday Mar 26, 2019
Tuesday Mar 26, 2019
Permission Marketing - ITS WHAT YOU NEED !!!!
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
Pay attention is a key phrase here, because permission marketers understand that when someone chooses to pay attention they are actually paying you with something precious. And there’s no way they can get their attention back if they change their mind. Attention becomes an important asset, something to be valued, not wasted.
By Seth Godin
We cover how these amazing principles can change the face of your company.
About the Author:
Ted Cantu is a sales and marketing coach and works in 60+ industries. He is a former art director in advertising and has worked with giants such as Young and Rubicam, Foote Cone and Belding, and BBDO..... and quite frankly a whole lot more......
Friday Mar 22, 2019
Friday Mar 22, 2019
What Is Permission Based Marketing And Why Do You Need It?
We sample from the book by Seth Godin on Permission Based Marketing Today
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product,Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
About the Author:
Ted Cantu is a sales and marketing coach and works in 60+ industries. He is a former art director in advertising and has worked with giants such as Young and Rubicam, Foote Cone and Belding, and BBDO..... and quite frankly a whole lot more......
Friday Mar 22, 2019
Friday Mar 22, 2019
You are in the studio with us LIVE while we answer the burning questions about EPIC CONTENT MARKETING. Your customers are desiring it and so is your bigger audience. If you will not answer the BIG questions of your audience they will scamper off elsewhere to find out the answers from your competitors.
Its that simple. If you are looking for brand loyalty with no questions asked then invest in a time machine. You will need to jet off back to the 1970's when we only had three TV stations and 5 radio stations.
This is a busy world. You need to prep yourselves in how to interact with it.
ABOUT THE HOST:
Im an ex art director from the mean streets of Chicago and New York City.... no business owners were harmed in the recording of this podcast..... well maybe a few egos were bruised. But it was all done in love. Give us a listen.
Wednesday Mar 20, 2019
Wednesday Mar 20, 2019
STOP SELLING AND START TELLING !!! Don't Make Your Marketing Such A BIG Mystery
Stop trying to sell people on your cheapest price. Stop struggling with your sales and just tell your audience on what is possible. This is the best way to promote your products on the web. We are taking tips today from the book, "EPIC CONTENT MARKETING" by Joe Pulizzi and I am offering online search engine advice along the way to make this material more relevant for you.
Here is a little bit about what we will be covering from the book description itself...
"Publishing is the NEW MARKETING.
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing.
One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
Epic Content Marketing provides everything you need to:
* Determine what your content niche should be to attract and retain customers
* Discover and develop your content marketing mission statement
* Set up a process for creating and curating epic content
* Learn how to leverage social and email channels to create--and grow--your audience
* Measure the performance of your content--and increase your content marketing budget
With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now!
Check out EpicContentMarketing.com for book bonus material and to download "20 Epic Examples of Content Marketing"
Got questions... we got answers.....
248-277-6141
About the Author:
Ted Cantu is a sales and marketing coach and works in 60+ industries. He is a former art director in advertising and has worked with giants such as Young and Rubicam, Foote Cone and Belding, and BBDO..... and quite frankly a whole lot more......
Tuesday Mar 19, 2019
Tuesday Mar 19, 2019
Why is Vocal Search The Big Rising Trend On The Web?
Publishers Increasingly Want to Put Their Money Where Alexa’s Mouth Is
The Washintgon Post, NPR and others are lining up to partner with voice-activated devices
As consumers grow more comfortable with talking to voice-activated devices, media organizations want to say something back. From The Washington Post to NPR, publishers have been lining up to partner with smart speakers to entice viewers and create a new revenue stream. The relatively cheap cost of entry (especially for those with audio content that can be easily repurposed), the rapidly growing consumer interest and what they can offer advertisers in this space make these technologies the hottest new thing media organizations want to get a footing with—even if it’s only proven lucrative for a handful of publishers.
Source: Adweek
What are your thoughts on voice search as a business owner?
We explore this rising phenom up close.
Got questions... we got answers.....
248-277-6141
About the Author:
Ted Cantu is a sales and marketing coach and works in 60+ industries. He is a former art director in advertising and has worked with giants such as Young and Rubicam, Foote Cone and Belding, and BBDO..... and quite frankly a whole lot more......
Tuesday Mar 19, 2019
Tuesday Mar 19, 2019
Here is our experience with Geo targeting and what it can do for your business. Here are our experiences and what tremendous influence it has had over our customers. One of our clients have actually sold their businesses and even some of our doctors have gone into retirement.
It is still a grey science and it still early in the game. Google is releasing algorithms to throw the marketers off their game but it still a great time to get involved. Every business should be doing this to get people in the door. It is a great way to get in front of your ideal prospects. This works great for service based businesses and can be adapted for any industry.
Give it a listen and if you have any questeions reach out to us
Monday thru Friday 9AM - 6PM
Or just email us direct at tedcantu@gmail.com
ABOUT THE AUTHOR:
I am an Ex Art Director from Chicago and New York City and have worked with big brands like Coca Cola, Citibank, Capital Records and the WWE.